Privacy policy

Last Updated: June 11, 2026

1. INTRODUCTION

Outlivya ("we," "our," "us," or "Company") operates the outliva.myshopify.com website and related digital platforms (collectively, the "Services"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your personal information in connection with our Services, including our NMN longevity supplement products, subscription services, and customer support.

This Privacy Policy applies to all visitors, users, and customers of the Services. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our practices, please do not use our Services.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

Account Registration & Profile Information:
  • Name, email address, phone number
  • Shipping and billing addresses
  • Date of birth (for age verification related to supplement usage)
  • Account username and password
  • Health preferences and wellness goals (optional)
  • Communication preferences

Payment & Transaction Information:
  • Credit card or debit card numbers
  • Bank account information (for ACH payments)
  • Billing address and payment history
  • Transaction records and order history
  • Subscription plan details and preferences
  • Refund and return history

Communication with Us:
  • Customer service inquiries and support messages
  • Product reviews and testimonials
  • Survey responses and feedback
  • Health-related questions about product usage
  • Requests for refunds or subscription modifications

Newsletter & Marketing:
  • Email address for promotional communications
  • Marketing preferences and interests
  • Product recommendations and preferences

2.2 Information Collected Automatically

Device & Browser Information:

  • IP address and geolocation data
  • Device type, model, and operating system
  • Browser type, version, and language preferences
  • Unique device identifiers
  • Mobile device advertising identifiers (IDFA, Google Advertising ID)

Usage & Behavior Information:
  • Pages visited and time spent on each page
  • Products viewed, added to cart, or wishlisted
  • Search queries and filters used
  • Clicks and interactions with content
  • Subscription status and renewal dates
  • Customer lifetime value and engagement metrics

Cookies & Tracking Technologies:
  • Session cookies (temporary, for functionality)
  • Persistent cookies (remembering preferences)
  • Web beacons and pixel tags
  • Analytics cookies (Google Analytics, Shopify Analytics)
  • Advertising cookies (for retargeting and personalized ads)
  • Local storage and similar technologies

3. HOW WE USE YOUR INFORMATION

3.1 Primary Business Purposes

Providing & Improving Services:
  • Processing orders and managing subscriptions
  • Fulfilling and shipping orders
  • Processing refunds and handling returns
  • Customer account creation and management
  • Personalizing your shopping experience
  • Sending order confirmations and shipping updates
  • Providing product recommendations

Payment Processing:
  • Verifying payment information
  • Processing charges and subscriptions
  • Detecting and preventing fraudulent transactions
  • Maintaining accurate billing records
  • Compliance with PCI DSS standards

Customer Support:
  • Responding to customer inquiries
  • Providing technical support
  • Addressing complaints and resolving disputes
  • Improving customer service quality
  • Creating help documentation based on common questions

3.2 Marketing & Communications

  • Sending promotional emails about new products, sales, and flash deals
  • Text message marketing (with opt-in consent)
  • Postal mail marketing communications
  • Displaying personalized product recommendations
  • Retargeting advertisements on third-party platforms
  • A/B testing of marketing campaigns
  • Email list segmentation and targeted offers

3.3 Analytics & Business Intelligence

  • Analyzing usage patterns and customer behavior
  • Measuring marketing campaign effectiveness
  • Identifying popular products and trends
  • Improving website functionality and user experience
  • Understanding customer demographics
  • Optimizing product offerings and pricing
  • Cohort analysis and customer lifetime value calculations

3.4 Health & Safety

  • Understanding how customers use our products
  • Monitoring for adverse event reports related to supplement use
  • Compliance with FDA supplement regulations
  • Responding to product safety inquiries
  • Creating evidence of customer experiences (testimonials)

3.5 Legal & Compliance

  • Complying with applicable laws and regulations
  • Responding to lawful requests from government agencies
  • Enforcing our Terms of Service and other agreements
  • Protecting against fraud and abuse
  • Maintaining records for accounting and tax purposes
  • Defending against legal claims

4. HOW WE SHARE YOUR INFORMATION

4.1 Service Providers & Partners

We share personal information with trusted third-party service providers who perform services on our behalf:

Essential Service Providers:
  • Shopify: Website hosting, payment processing, analytics
  • Payment Processors: Credit card processors, fraud detection
  • Email Service Providers: Email marketing and customer communications
  • Shipping & Fulfillment: Order fulfillment, tracking, logistics
  • Customer Support Tools: Help desk software, ticketing systems
  • Analytics Platforms: Google Analytics, heatmap tracking

Marketing & Advertising Partners:
  • Advertising Networks: Facebook, Google, Instagram, Pinterest
  • Email Marketing Platforms: Email list management
  • Affiliate Partners: Influencer and affiliate marketing programs
  • Social Media Platforms: For social media integration and pixel tracking

4.2 Business Transfers

If Outlivya is involved in a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.3 Legal Requirements

We may disclose your information when required by law, including:
  • Responses to subpoenas or court orders
  • Compliance with government investigations
  • Protection of public safety
  • Enforcement of our Terms of Service
  • Protection of our legal rights

4.4 With Your Consent

We may share your information with third parties when you:
  • Explicitly authorize us to do so
  • Use social media login or share features
  • Participate in co-marketing initiatives
  • Request services from our partners

4.5 Aggregated & De-identified Data

We may share aggregated or de-identified data that cannot identify you personally with business partners, researchers, and marketing partners for any purpose.

5. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

5.1 Right to Access
You may request a copy of the personal information we hold about you in a portable, machine-readable format.

5.2 Right to Deletion
You may request that we delete your personal information, subject to certain exceptions for legal compliance and business records.

5.3 Right to Correction
You may request that we correct inaccurate or incomplete personal information.

5.4 Right to Opt-Out of Marketing
You can unsubscribe from promotional emails by clicking the unsubscribe link in any email. You can also adjust communication preferences in your account settings or by contacting us directly.

5.5 Right to Opt-Out of Targeted Advertising
You may have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes under state privacy laws (CCPA, CPRA, etc.).

5.6 Right to Data Portability
You may request a copy of your personal information in a structured, commonly used format.

5.7 Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at:
  • Email: support@outlivya.com

We will respond to requests within 30-45 days as required by applicable law. We may need to verify your identity before processing your request.

6. DATA SECURITY

6.1 Security Measures

We implement comprehensive security measures to protect your personal information:
  • SSL/TLS encryption for all data in transit
  • PCI DSS compliance for payment card information
  • Secure password hashing and salting
  • Regular security audits and penetration testing
  • Secure access controls and authentication
  • Employee confidentiality and privacy training
  • Incident response and breach notification procedures

6.2 Limitations

No security system is completely impenetrable. While we implement industry-standard security practices, we cannot guarantee absolute protection against unauthorized access, loss, or disclosure. You are responsible for maintaining the confidentiality of your account credentials.

6.3 Data Retention

We retain personal information for as long as necessary to:
  • Maintain your account and process orders
  • Provide customer support and resolve disputes
  • Comply with legal and regulatory obligations
  • Enforce our agreements
  • Resolve fraud and abuse issues

After you close your account, we may retain de-identified data and data required by law for the retention periods required by applicable regulations.

7. COOKIES & TRACKING TECHNOLOGIES

7.1 Types of Cookies We Use

Essential Cookies: Required for website functionality (login, shopping cart, security)

Preference Cookies: Remember your settings and preferences

Analytics Cookies: Track usage patterns to improve our Services (Google Analytics)

Marketing Cookies: Enable personalized advertising and retargeting on third-party platforms

7.2 Cookie Management

You can control cookies through your browser settings or opt-out of specific tracking:
  • Disable cookies in your browser preferences
  • Use browser "Do Not Track" signals
  • Opt out of Google Analytics tracking
  • Manage cookie preferences through our cookie consent banner

7.3 Third-Party Tracking

Third-party advertising networks may track your online activity across different websites to provide targeted advertisements. These companies have their own privacy policies.

8. CHILDREN'S PRIVACY

The Services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information and terminate the child's account. Parents or guardians who believe a child has provided us with information may contact us immediately.

9. CALIFORNIA & STATE PRIVACY RIGHTS

9.1 California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

If you are a California resident, you have the following rights:
  • Right to Know: Request the categories and specific pieces of personal information we collect
  • Right to Delete: Request deletion of personal information (with certain exceptions)
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt-Out: Opt out of the sale or sharing of personal information
  • Right to Limit Use: Limit our use of sensitive personal information
  • Right to Non-Discrimination: We will not discriminate for exercising these rights

We do not knowingly sell or share the personal information of consumers under 16 years of age.

9.2 Virginia, Colorado, Connecticut & Other State Laws

Similar rights may apply under Virginia's VCDPA, Colorado's CPA, Connecticut's CTDPA, and other state privacy laws.

10. EUROPEAN PRIVACY RIGHTS

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

10.1 Legal Basis for Processing

  • Contract Performance: Processing necessary to fulfill your orders and subscription
  • Legitimate Interests: Marketing, analytics, fraud prevention
  • Consent: Marketing communications and certain cookies
  • Legal Obligation: Tax compliance, government requests

10.2 European Rights

  1. Right of Access
  2. Right of Rectification
  3. Right of Erasure ("Right to be Forgotten")
  4. Right to Restrict Processing
  5. Right to Data Portability
  6. Right to Object
  7. Right to Lodge a Complaint with Data Protection Authority

10.3 International Data Transfers

We use Standard Contractual Clauses or other approved mechanisms to transfer data outside the EEA.

11. THIRD-PARTY LINKS & SERVICES

Our website may contain links to third-party websites and services that we do not operate or control. This Privacy Policy does not apply to third-party sites. We recommend reviewing their privacy policies before providing personal information. We are not responsible for the privacy practices of third-party sites.

12. SHOPIFY RELATIONSHIP

Our Services are hosted on the Shopify platform. Shopify collects and processes information about your use of our store. Shopify's processing of your information is governed by the Shopify Privacy Policy. You may have additional rights with respect to Shopify's processing through the Shopify Privacy Portal.

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the top of this policy indicates when it was last revised. We will notify you of material changes by:
  • Posting the updated policy on our website
  • Sending you an email notification
  • Requiring your acceptance of the updated policy

Your continued use of our Services after updates constitutes your acceptance of the revised Privacy Policy.

14. CONTACT US

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have privacy concerns, please contact us:

Outlivya Customer Support
  • Email: support@outlivya.com
Response Time: We aim to respond to all inquiries within 10 business days

Data Protection Officer (if applicable):
Email: [DPO Email if applicable in your jurisdiction]

Complaints:
If you believe we have violated your privacy rights, you may lodge a complaint with your local data protection authority (if you are in the EU, UK, or other jurisdiction with a designated authority).

15. ADDITIONAL DISCLOSURES

FDA Disclaimer: Outlivya is a dietary supplement. The statements made about our products have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.

Testimonials: Customer testimonials and reviews represent individual experiences and may not be typical. Results are not guaranteed.